Insurance for the Independent.
Intro Insight Idea Impact
Insured in a swipe

Alicia offers pay-per-minute insurance accessible within seconds. E-commerce platforms embed Alicia’s tech and workers create an account to make their insurance accessible with a swipe. It’s that simple. The Licences, the tech, the custom products and great customer care, Alicia has got it all.

2021 Brand creation - Brand strategy - Storytelling - Identity design - Digital design - Branding - Imagery production

Making insurance accessible
This is the era where old world conventions are being challenged and modern work is evolving to technology-driven platforms. The only glitch: it’s lacking proper insurance. Thousands of freelancers, doing the gig of their lives, are now uninsured. This is where Alicia comes in. It identifies and solves unnecessary insurance gaps by democratising insurance to independent workers at any time.

Alicia is a brand with a point of view, which we wanted to bring across in a brutally simple way. With the visual concept of ‘Alicia is typing’, we further personalised the brand name into a character. Just like the plug & play tech solution the identity is simplified to the core. No fancy fonts or design elements, but a text-based identity uncompromisingly simple. Only a blinking cursor behind ‘Alicia’ reveals to the world that the company is not just there to deliver a service but also shares a voice. We further humanised the brand with video testimonials.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


Google Maps