Chez Jan is all about experience, ambiance, taste and craftsmanship. With its hotdog food trucks and bars it brings its carefully crafted artisan sausage on a bun to festivals and events all over the Netherlands. The sausage and bun have been crafted exclusively by Brandt & Levie and Jordy’s Bakery. The whole line-up is available in a meatless version, while kids can get their hands on a ‘petite’ dog.
Untangle the identity
Chez Jan was defined by its hotdog food trucks and vice versa. Nothing more, nothing less. This limited the brand’s potential. That’s why we’ve untangled the two, opening it up to endless possibilities. By establishing Chez Jan as a brand with a channel strategy, it is able to adopt a wide range of products presented towards new markets.
Everything you give love, grows.
Alongside the existing food trucks, we’ve added —the brand’s Swiss army knife— the hotdog bar, a horeca delivery service, a hotdog box and its first permanent kiosk to the roster. To connect all these experiences, the brand had to form a solid, multi-faceted foundation. Armed with the best products, the nicest team of dog whisperers and the coolest branding, Chez Jan is now ready to draw new exciting stories and expand with new products.
‘The journey of a strong brand calls for a really good product, hard work, patience, the courage to be different and a lot of trial-and-error. Although this is all true, without the creativity, direction, knowledge, stubbornness and honesty from an awesome agency you’ll be wandering in the desert in no time. That’s why we’re so happy to have Contaínr Affaìrs as a guide in our Chez Jan journey. Especially the people that make this agency.’
Marcel den Ouden, co-founder Chez Jan