House of Herman Jansen
Brand strategy
Identity design
Spatial design
Koers von Cremer

The new standard in spirits.

Herman Jansen is a family-owned distillery located in Schiedam, the Netherlands, that has been producing spirits since 1777. Over seven generations the originally small Dutch Jenever distillery has transformed into a global company, offering a modern range of premium spirits enjoyed throughout the world. 

World Class distiller

Experiencing many successes over the years including most recently in 2012 being awarded the honourable Distillery of the Year as well as the prestigious classification of World Class Distillery, Containr Affairs was chosen to deliver a unique strategy and brand identity to a new premium portfolio of fine spirits and liqueurs. Made in collaboration with partners the ambitious idea of “The House of Herman Jansen” was born.

Old traditions and New ambitions

Our starting point was to create a pay-off that reflected the company’s outstanding product knowledge and willingness to collaborate. The pay-off created a pleasant contrast between old traditions and new ambitions.

Modernising the craft

The visual language of the House has always been based on modernising the craft of distilling. Over the years, we have developed numerous identities, campaigns and events to bring the HoHJ brands to life. To this day Containr Affairs is still contributing to the expansion of this ambitious global distilling company.

Contaínr Affaìrs has created phenomanel work for the company. Highly creative output combined with a very positive and forward-thinking spirit. I would highly recommend their services.
Nik Noordermeer — Business developer

A partner to make your mission reality.


We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997