House of Herman Jansen
Dedicated craftsmanship / harvesting collaborations.
Intro Insight Idea Impact
Making spirits since 1777

Herman Jansen is a family-owned distillery located in Schiedam, the Netherlands, that has been producing spirits since 1777. Over seven generations the originally small Dutch Jenever distillery has transformed into a global company, offering a modern range of premium spirits enjoyed throughout the world.

2012 Brand strategy - Identity design - Spatial design

World Class distiller
Experiencing many successes over the years including most recently in 2012 being awarded the honorable Distillery of the Year as well as the prestigious classification of World Class Distillery.

The House of Herman Jansen
Containr Affairs was chosen to deliver a unique strategy and brand identity to a new premium portfolio of fine spirits and liqueurs, made in collaboration with partners, and thus the ambitious idea of “The House of Herman Jansen” was born.

Old traditions. New ambitions.
Our starting point was to create a pay-off that reflected the company’s outstanding product knowledge and willingness to collaborate: “Dedicated craftsmanship, Harvesting collaborations” created a pleasant contrast between ‘old traditions’ and ‘new ambitions’.

Modernizing the craft
The visual language of the House has always been based on modernizing the craft of distilling. Over the years, we have developed numerous brand strategies, brand identities and multiple campaigns to bring the umbrella brands to life. To this day Containr Affairs is still contributing to the expansion of this ambitious global distilling company.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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