Makan Makan Yummy Yummy.
Intro Insight Idea Impact
A household name

Restaurant Indonesia started their family business back in 1975. Over the years the establishment has become a true icon and piece of history within Rotterdam. Generation after generation has been served all the authentic, vibrant and fresh dishes that the beautiful archipelago of Indonesia has to offer.

2018 Brand strategy - Identity design - Imagery production - Spatial design

Makan Makan Yummy Yummy
Our vision was to create an immersive brand narrative that flowed flawlessly between the food culture and distinctive ambience. The brand identity was fashioned in homage to the history and beautiful design of the overseas airmail sent between the world and the Dutch East Indies.

A nod to an ancient crafts
The font was designed to deepen this connection – a modern interpretation of the typefaces you would encounter on the stamps, official documents and vignettes. We were able to transform simple packaging into a true gift for consumers. For the spatial design, we focused on creating relaxed spaces, like Indonesian Warungs, accompanied by a monochromatic colour palette fundamental to the overall identity. The refined interior combined cues from colonial craftwork with clean and contemporary lines and finishes. Simultaneously avoiding cliches and respecting the beauty of the past.

Introducing the cuisine to future fans
Our partnership with Restaurant Indonesia has only begun as we continue to highlight the uniqueness and history of the establishment whilst giving it a modern twist. After the Foodhallen Rotterdam and Coolsingel Rotterdam, the concept is currently being prepared for further expansion.

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


Google Maps