Year
2016 - Ongoing
Client
Type
Brand strategy
Identity design
Branding
Digital design
Spatial design
Credits
West Architecten
Pim Top

Step into the sustainable future of mobility.

The current climate and environmental problems require a drastic reduction of CO2 emissions and (air) polluting emissions. Good alternatives to petrol and diesel are available, but their availability is not yet optimal. NXT is a new and total design concept for less environmentally harmful mobility which offers opportunities to increase the availability of alternative fuels and energy.

Brand experience and design

The visual design of the gasstation is an important way to convey the sustainable and futuristic features. Not only when choosing a gas station, but also during the stay at the location, the design and color choice is a perfect way to emphasize the sustainable character of the gas station. To emphasize the sustainable and futuristic features of the brand, we found the right name in ‘NXT Mobility’ in short ‘Nxt’.  The use of the colors blue and white gave the identity a pleasant cold and clean finish.

Integral Design

Our client gave us the freedom to interweave brand experience and architecture into an integrally designed mobility concept which basically is the brand identity —more than a logo and a set of colors. It made us decide to ditch the traditional logo and make the marquises so recognizable and distinctive that no additional logos are needed. The construction made of steel, high-quality cloth and equipped with solar panels provide a beautiful appearance both during the day and in the evening . The LED lighting and all gas pump installations work on this solar energy.

Natural Environment

The natural environment of the stations plays an important role in the appearance. Consideration has been given to rainwater infiltration and maintenance-friendly green plants.

Future ambitions

Five Nxt Mobility filling stations are currently operational and five more are planned for 2020. A total of 50 stations must be open within 2025

A partner to make your mission reality.

 

We are Containr Affairs, an office for strategy and branding. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.

Services

Packaging · Brand strategy · Brand activation · Brand creation · Brand journalism · Identity design · Brand transformation · Branding · Concepting · Digital design · Imagery production · Spatial design · Web development

For further inquiries feel free to contact us at

Contaínr Affaìrs
Goudsesingel 208
3011 KD Rotterdam
The Netherlands
+31 10 42 54 997
mail@containraffairs.com

 

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