Joey van Dongen
Born to Inspire
Born to inspire
Royal Bliss is unique in that it doesn’t believe in a perfect serve. The brand has instead chosen to inspire and support bartenders in composing their own remarkable composition – thus leading to the birth of the “Born to Inspire” tagline.
Every serve should be perfect
For Containr Affairs, Born to Inspire meant that the brand was confident enough to imply that any serve could be perfect in its own right. We challenged Royal Bliss to become a co-creator alongside top bartenders, whom we reached out to with a manifesto
Royal Bliss ambassadors
We handpicked a team of 12 free-spirited talented bartenders to carry out the Royal Bliss values with their own touch. Their personal stories will take the brand on new journeys, composing bold sensorial drinking experiences, with the goal of inspiring almost 300 Dutch outlets.
Royal Bliss Academy
To expand the freestyle mentality even further we created the ‘Academy Bartender Program’ in Spain. This two-day trip will engage the senses through ateliers presented by mixologists, chefs and botanists.