Classic quality, Modern performance
World of Racing
By focusing on the heydays of vintage racing, we were able to create a completely unique universe and associated lifestyle around the brand. To strengthen this message further we fashioned the slogan ‘Classic Quality, Modern Performance’ and knighted the company with its iconic name, in honor of the legendary racer Stirling Moss.
A bold visual identity and a clean, informative design grid allowed us to make the entire product range future proof. It was our goal to create maximum impact with minimal investment, using standard cans and stripping them back as much as possible. As a result Stirlings could be positioned as something completely unique and different from the rest of the market. Nowadays, Stirlings is a well-established brand, continuing to break boundaries, whilst being sold at numerous locations worldwide.