Supernova Hotel
Supernova revamps the outskirts of the —raw— yet cosmopolitan Kruiskade into a top destination. A place you want to see —and be seen in.
Intro Insight Idea Impact
A home on steroids

Much more than just a comfy place to sleep, Supernova Hotel is a contemporary concept that fuses sleeping, sipping and shopping in one. Supernova Hotel offers 38 rooms, a Superette nightshop inspired by the exotic tokos, and an intimate listening bar called Supper where bites and private label drinks are accompanied by the crackling sound of vinyl.

2017 Brand creation - Brand strategy - Identity design - Digital design - Spatial design

Rotterdam spirit entrenched
Contaínr Affaìrs was chosen to create the hotels’ conceptual approach, brand design and spatial design direction. Our approach was not to work from a design theme but rather from our own interest in life, surroundings, textures, materials, craft and patina. Inspired by the neighborhood’s rebellious but creative personality we re-created an atmosphere not yet present in other Rotterdam establishments.

Vivid colors from out of space
The outcome was an unparalleled design that will only get better as visitors leave their own mark. Both intimate and open, we utilized color blocking with ton-sur-ton combinations to dictate the different zones in a subtle but contemporary ode to the neighborhood’s colorful nightshops. Supportive of the rich environment we created a straightforward brand identity that is highly adaptable with four different logos for paper, digital or spatial purposes.

Best hotel design 2019
In the first months Supernova was rewarded with the prestigious Entree Awards for best Hotel Design 2019. The jury —which consisted of renowned interior architects— paid attention to the originality, appearance and functionality of the design and interior of a hotel. She praised the cool and quirky details and —their words— uber cool branding.

‘Containr Affairs helped us creating a unique and refreshing spatial design and solid brand identity for our first hotel that feels familiar, established and like it’s already around forever.’

— Glenn Severin & Jan Maarten de Reus – founders Supernova

Office for mission & vision, look & feel.


We are Containr Affairs, an office for mission & vision, look & feel. Our team of creatives think, make and build for bright entrepreneurs and marketing executives who want to take the lead and change the face of the boardroom. Whatever position your brand is currently in, we help you identify where to go next.

Acclaimed for three practice areas, we work as follows:

Compass. We start by researching cultural shifts that map out the universe your business plays in and how this affects your actions. We connect with your ambitions through conversation before (re)shaping your brand fundamentals, which will lead to clarity, underline culture and foster your ambitions.

Creation. Your brand is a sum of all parts. How it looks and feels. How it talks and sounds, and how it tastes and smells. In this phase we bring fundamentals to life and create you a proper stage performance. Our studio executes creativity without boundaries, to make sure your story is admired on paper, on screen and in-store.

Content. For brands who need to stay relevant on a daily basis, our studio offers high quality and fast production of brand journalism, imagery and graphic design across all channels.

Since 2001 we have delivered results for bars, bodegas and boutique hotels, beer, booze and beverage brands, buildings and building companies, beauty brands and bespoke perfume houses. With most of our clients we have built lasting relationships. Others even became partners in business.

Talk to us about your next move.


Brand creation · Brand transformation · Brand strategy · Brand naming · Storytelling · Identity design · Campaigning · Brand activation · Packaging · Digital design · Brand journalism · Branding · Concepting · Imagery production · Spatial design · Web development

New business

Partnership for us starts with understanding each other and having conversations. We listen to clients' needs, asking questions about their ambitions and understanding where they want to go so we can create an informed approach.
Get in touch to discover where to go next

+31 10 42 54 997

studio containr affairs

Contaínr Affaìrs


Goudsesingel 208
3011 KD Rotterdam
The Netherlands


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