Year
2020
Client
TMH
Type
Brand Strategy
Branding
Identity Development
Web development
Branding
Identity Development
Web development
From truck trader to mobility partner
Respected truck trader TMH has evolved into a ‘Partner in Mobility Solutions’ offering a wide range of services including full lease options. This shift has transformed its identity to the core. We’ve helped them create the strategic roadmap and tailored a sleek identity that fits TMH’s new proposition. Grand gestures that match the toughness of the trucks and the people who operate them.
Ownership versus Usership
As the global trend moves from ownership to usership, rental subscriptions have become TMH’s main focus. The strategic roadmap that was created, has been a blueprint for a clear-cut and straightforward 7-step-program to a full service rental subscription. It is designed to take away hurdles and answer questions a potential client might have. The program is not only integrated in the tools we’ve created for their sales team, it’s also embedded in the fabric of its organization.
